The Adweek Copywriting Handbook
| Author | : Joseph Sugarman |
| Publisher | : John Wiley & Sons |
| Total Pages | : 374 |
| Release | : 2012-06-19 |
| ISBN-10 | : 9781118428795 |
| ISBN-13 | : 111842879X |
| Rating | : 4/5 (79X Downloads) |
Book Synopsis The Adweek Copywriting Handbook by : Joseph Sugarman
Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.