The Business of Sport Management

Download or read book The Business of Sport Management written by John G. Beech and published by Financial Times/Prentice Hall. This book was released on 2013-01-01 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is ideal for students of sports management on programmes of leisure studies, sports studies and business studies. Written and contributed to by leading academics and practitioners in UK, Europe and Australia it is also of great interest to practitioners working in sport businesses. Blending both theory and practice The Business of Sports Management looks at the distinctive context of sport organisations. It then looks at management theories and practice within the functional areas such as finance, human resource management and marketing. Finally it considers contemporary issues of importance such as sponsorship and endorsement, risk management and the media.