Core Concepts of Marketing
| Author | : John J. Burnett |
| Publisher | : Wiley |
| Total Pages | : 0 |
| Release | : 2003-06-12 |
| ISBN-10 | : 0471469483 |
| ISBN-13 | : 9780471469483 |
| Rating | : 4/5 (483 Downloads) |
Book Synopsis Core Concepts of Marketing by : John J. Burnett
Download or read book Core Concepts of Marketing written by John J. Burnett and published by Wiley. This book was released on 2003-06-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.