Creative B2B Branding (No, Really)
| Author | : Scot McKee |
| Publisher | : Goodfellow Publishers Ltd |
| Total Pages | : 246 |
| Release | : 2010-03-29 |
| ISBN-10 | : 9781906884895 |
| ISBN-13 | : 1906884897 |
| Rating | : 4/5 (897 Downloads) |
Book Synopsis Creative B2B Branding (No, Really) by : Scot McKee
Download or read book Creative B2B Branding (No, Really) written by Scot McKee and published by Goodfellow Publishers Ltd. This book was released on 2010-03-29 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.