Street-smart Advertising
| Author | : Margo Berman |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 256 |
| Release | : 2007 |
| ISBN-10 | : 0742541371 |
| ISBN-13 | : 9780742541375 |
| Rating | : 4/5 (375 Downloads) |
Download or read book Street-smart Advertising written by Margo Berman and published by Rowman & Littlefield. This book was released on 2007 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to gen.