Crossing the Chasm
| Author | : Geoffrey A. Moore |
| Publisher | : Harper Collins |
| Total Pages | : 254 |
| Release | : 2009-03-17 |
| ISBN-10 | : 9780061795862 |
| ISBN-13 | : 0061795860 |
| Rating | : 4/5 (860 Downloads) |
Book Synopsis Crossing the Chasm by : Geoffrey A. Moore
Download or read book Crossing the Chasm written by Geoffrey A. Moore and published by Harper Collins. This book was released on 2009-03-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.