Freehand

Download or read book Freehand written by Steven Heller and published by . This book was released on 2018-02 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography can embrace functions beyond the the purely communicative. From type designers to expressive illustrators, each graphic designer has his or her own way of crafting or applying typefaces.This show- all tour through leading graphic designers' personal sketchbooks reveals the creative processes behind typefaces, word- images, and logos. Arranged alphabetically, the world's most exciting designers and typographers-- including Philippe Apeloig, Ed Benguiat, Hoefler Type Foundry, Henrik Kubel, Toshi Omagari, and Francesco Zorzi-- present a staggering range of ways to communicate with typography. More than 800 featured sketchbook pages reveal the designers' creative practices across diverse briefs, concepts, languages, and alphabets.This rich compendium of typographic ideas stresses the importance of typographic thinking at a time when reading habits are evolving, while celebrating the varied and innovative ways that designers practice this time- honored craft.