Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a tru

The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage o

International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international co

This well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context.

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studie