This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectatio

Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic m

Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and schoo

Public libraries are increasingly aware of the need for good marketing. Underlying this is a need for competence in marketing planning. Many government and othe

Establishing an awards program for self-published authors offers libraries new ways to bolster their relevance and expand upon their roles as curators and "keep