Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core

To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. In thi

Awaiting you inside the pages of The Book on Sales & Marketing is an arsenal of skills, knowledge, fundamentals and tools that the modern marketer must possess

This book has one purpose: to help you get more customers. I've taken 20 years of my experience in growing businesses and I've put it into one fast-reading book

For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around