This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and qu

Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to appr

This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies o

This collection reflects the need for suitable methods to answer emerging questions that result from the ever-changing media environment. As media technologies