The Pragmatics of Internet Memes

The Pragmatics of Internet Memes
Author :
Publisher : John Benjamins Publishing Company
Total Pages : 191
Release :
ISBN-10 : 9789027257642
ISBN-13 : 9027257647
Rating : 4/5 (647 Downloads)

Book Synopsis The Pragmatics of Internet Memes by : Chaoqun Xie

Download or read book The Pragmatics of Internet Memes written by Chaoqun Xie and published by John Benjamins Publishing Company. This book was released on 2022-05-15 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is a meme? What is in a meme? What does ‘living in/with memes’ actually mean? What do memes mean to human beings dwelling in a life-world at once connected and fragmented by the internet and social media? Answers to and ways of answering these and other meme questions that arise in social events represent human assistance in or resistance to meaning making. A pragmatic perspective on internet memes as a way of seeing in social life experience offers a unique window on how meme matters in mediated (inter)actions turn out to be inextricably intertwined with human beings’ presencing and essencing in the life-world. Ultimately, this volume seeks to reveal what and how serious if not unsayable concerns can be concealed behind the seemingly humorous, carefree and colorful carnival of internet memes across cultures, contexts, genres and modalities. This book will be of some value to anyone keen on the dynamics of memes and internet pragmatics and on critical insights that can be garnered in kaleidoscopic multimodal communication. Originally published as special issue of Internet Pragmatics 3:2 (2020).


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