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The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of
Language: en
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Type: BOOK - Published: 2020-04-24 - Publisher: Routledge
Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely
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Type: BOOK - Published: 2013-07-29 - Publisher: John Wiley & Sons
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain respon
Language: en
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Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason