Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplin

Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. I

Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communication—one-on-one, small group, and large gro

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed t

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizationa