Prototyping and user testing is the best way to create successful products, but many designers skip this important step and use gut instinct instead. By explain

Now in its second edition, Prototyping and Modelmaking for Product Design, by practising product development consultant Bjarki Hallgrimsson, is essential readin

Prototyping and user testing is the best way to create successful products, but many designers skip this important step and use gut instinct instead. By explain

Fields of study progress not by understanding more about what already exists, although that is a useful step, but by making guesses about possible better future

Do you spend a lot of time during the design process wondering what users really need? Do you hate those endless meetings where you argue how the interface shou