William Castle was cinema's Abominable Showman - the marketing genius who thought "outside the coffin" to dream up outrageous PR gimmicks like PERCEPTO! and EME

This is the hardback edition. William Castle was cinema's Abominable Showman - the marketing genius who thought "outside the coffin" to dream up outrageous PR g

With an influence felt on directors like Joe Dante, Robert Zemeckis and John Waters, this volume reappraises Castle's legacy as an innovator as much as a showma

The original edition of Planks of Reason was the first academic critical anthology on horror. In retrospect, it appeared as a kind of homage to the "golden age"

In Scare Tactic, John W. Law artfully resurrects the intriguing life and outrageously splendid work of legendary horror film director, William Castle. Clearly w