Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.

This pocket edition of the bestselling design reference book contains 150 essential principles.

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general

A follow-up to Rockport Publishers' best-selling Universal Principles of Design, a new volume will present one hundred principles, fundamental ideas and approac

As the baby boom generation ages, it is crucial that designers understand all they can about bringing this group, as well as all others, design that will offer