A Research Agenda for Place Branding

A Research Agenda for Place Branding
Author :
Publisher : Edward Elgar Publishing
Total Pages : 352
Release :
ISBN-10 : 9781839102851
ISBN-13 : 1839102853
Rating : 4/5 (853 Downloads)
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Book Synopsis A Research Agenda for Place Branding by : Dominic Medway

Download or read book A Research Agenda for Place Branding written by Dominic Medway and published by Edward Elgar Publishing. This book was released on 2021-04-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.


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