This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design

In addition to the 20 categories the American Corporate Identity Series has traditionally presented, the new book will now include the best of the following des

Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street s