This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any

This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any

This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria,

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awaren