Authentic TM

Authentic TM
Author :
Publisher : NYU Press
Total Pages : 280
Release :
ISBN-10 : 9780814787137
ISBN-13 : 0814787134
Rating : 4/5 (134 Downloads)
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Book Synopsis Authentic TM by : Sarah Banet-Weiser

Download or read book Authentic TM written by Sarah Banet-Weiser and published by NYU Press. This book was released on 2012-10-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics.


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