The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who

Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given ef

In this book, David K. Levine questions the idea that behavioral economics is the answer to economic problems. He explores the successes and failures of contemp

What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo e

Standard models in economics and finance usually assume that people are rational, self-interested maximisers, effectively co-ordinated via the invisible hand of