China's New Consumers

China's New Consumers
Author :
Publisher : Routledge
Total Pages : 384
Release :
ISBN-10 : 9781134220533
ISBN-13 : 1134220537
Rating : 4/5 (537 Downloads)

Book Synopsis China's New Consumers by : Elisabeth Croll

Download or read book China's New Consumers written by Elisabeth Croll and published by Routledge. This book was released on 2006-09-26 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing demand, at the centre of which lies exaggerated expectations of China's new consumers. Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evolving social categories who, divided by wealth, location and generation, have both benefited from and been disadvantaged by the past two decades of reform and rapid economic growth. Given that consumption is about so much more than shopping and spending, this book focuses on the perceptions, priorities and concerns of China's new consumers which are an essential part of any contemporary narrative about China's domestic market. Documenting the social consequences of several decades of rapid economic growth and the new interest in 'all-round' social development, China's New Consumers will be of value to students, entrepreneurs and a wide variety of readers who are interested in social trends and concerns in China today.


China's New Consumers Related Books

China's New Consumers
Language: en
Pages: 384
Authors: Elisabeth Croll
Categories: Business & Economics
Type: BOOK - Published: 2006-09-26 - Publisher: Routledge

DOWNLOAD EBOOK

Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing demand, at the
Consumption in China
Language: en
Pages: 176
Authors: LiAnne Yu
Categories: Social Science
Type: BOOK - Published: 2014-11-05 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed
China's Super Consumers
Language: en
Pages: 245
Authors: Savio Chan
Categories: Business & Economics
Type: BOOK - Published: 2014-09-03 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and
What Chinese Want
Language: en
Pages: 272
Authors: Tom Doctoroff
Categories: Business & Economics
Type: BOOK - Published: 2012-05-22 - Publisher: Macmillan

DOWNLOAD EBOOK

Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is
New Consumer Culture in China
Language: en
Pages: 169
Authors: Xi Liu
Categories: Business & Economics
Type: BOOK - Published: 2021-07-19 - Publisher: Routledge

DOWNLOAD EBOOK

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which peopl