Communication Research Methodology

Communication Research Methodology
Author :
Publisher : Taylor & Francis
Total Pages : 198
Release :
ISBN-10 : 9781136455582
ISBN-13 : 1136455582
Rating : 4/5 (582 Downloads)

Book Synopsis Communication Research Methodology by : Gary Pettey

Download or read book Communication Research Methodology written by Gary Pettey and published by Taylor & Francis. This book was released on 2017-02-17 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of conducting communication research, facilitating students’ understanding of the operation and roles of research so that they can better critique and consume the materials in their classes and in the media. The book takes an applied methods approach, introducing students to the conceptual elements of communication science and then presenting these elements in a single study throughout the text, articulating the similarities and differences of individual methods along the way. The study is presented as a communication campaign, involving multiple methodologies. The approach highlights how one method can build upon another and emphasizes the fact that, given the nature of methodology, no single study can give complete answers to our research questions. Unique features of the text: It introduces students to research methods through a conceptual approach, and the authors demonstrate that the statistics are a tool of the concepts. It employs an accessible approach and casual voice to personalize the experience for the readers, leading them through the various stages and steps. The presentation of a communication campaign demonstrates each method discussed in the text. This campaign includes goals and objectives that will accompany the chapters, demonstrates each individual methodology, and includes research questions related to the communication campaign. The tools gained herein will enable students to review, use, understand, and critique research, including the various aspects of appropriateness, sophistication and utility of research they encounter.


Communication Research Methodology Related Books

Communication Research Methodology
Language: en
Pages: 198
Authors: Gary Pettey
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-02-17 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emph
Understanding Communication Research Methods
Language: en
Pages: 377
Authors: Stephen M. Croucher
Categories: Social Science
Type: BOOK - Published: 2014-10-17 - Publisher: Routledge

DOWNLOAD EBOOK

Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to appr
Qualitative Communication Research Methods
Language: en
Pages: 401
Authors: Thomas R. Lindlof
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: SAGE

DOWNLOAD EBOOK

There are not many textbooks available (if any) that can match [this book's] intelligence.
The SAGE Encyclopedia of Communication Research Methods
Language: en
Pages: 2013
Authors: Mike Allen
Categories: Social Science
Type: BOOK - Published: 2017-04-11 - Publisher: SAGE Publications

DOWNLOAD EBOOK

Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the In
Media and Communication Research Methods
Language: en
Pages: 462
Authors: Anders Hansen
Categories: Social Science
Type: BOOK - Published: 2018-09-12 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by