Crafting Customer Experience Strategy

Crafting Customer Experience Strategy
Author :
Publisher : Emerald Group Publishing
Total Pages : 176
Release :
ISBN-10 : 9781839097126
ISBN-13 : 1839097124
Rating : 4/5 (124 Downloads)

Book Synopsis Crafting Customer Experience Strategy by : Sapna Popli

Download or read book Crafting Customer Experience Strategy written by Sapna Popli and published by Emerald Group Publishing. This book was released on 2021-05-04 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.


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In writing Customer Experience Strategy, I worked to combine a complete strategic and executional blueprint with an easily accessed reference book. My goal is t