As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new covera

Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the cor

Addresses and telephone numbers are provided for hundreds of contacts, complemented by easy-to-read commentary and special interviews.

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a sol

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions