The Customer Centricity Playbook
| Author | : Peter Fader |
| Publisher | : University of Pennsylvania Press |
| Total Pages | : 136 |
| Release | : 2018-10-30 |
| ISBN-10 | : 9781613631416 |
| ISBN-13 | : 1613631413 |
| Rating | : 4/5 (413 Downloads) |
Book Synopsis The Customer Centricity Playbook by : Peter Fader
Download or read book The Customer Centricity Playbook written by Peter Fader and published by University of Pennsylvania Press. This book was released on 2018-10-30 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.