Dictionary of Marketing Terms (Barron's Business Guides)

Download or read book Dictionary of Marketing Terms (Barron's Business Guides) written by Betsy-Ann Toffler and published by Barron's snippet. This book was released on 1994-03-31 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here’s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.