This book analyzes how mainstream and new parties are building their digital platforms and transitioning from traditional (offline) organizations into the digit

From the Pirate Parties in Northern Europe to Podemos in Spain and the 5-Star Movement in Italy, from the movements behind Bernie Sanders in the United States a

The Internet and „social media“ may initially have been understood as just one more instrument politicians could employ to manage without political parties.

Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provi