The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses.

Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allo

Tourism can take many different forms and types but increasingly it is viewed as one of the most innovative industries. This book showcases the innovations in t

Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitive

Hospitality managers are at a critical inflection point. Digital technology advancements are ramping up guest expectations and introducing nontraditional compet