The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman'

A pop-culture history of the quest for ideal feminine expression traces the advice of marketing experts from the 1940s to the 1970s, during which women were pre

The must-read summary of Lisa Johnson and Andrea Learned's book: "Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Market".

Our minds are so powerful and what we choose to think and believe can greatly impact how we feel about ourselves and the world around us. Being happy starts wit

Lisa was having a bad day. Things were not going well since morning, until the time she rode the bus home from school. She was in a bad mood! Her daddy never li