The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to

This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, gree

The worldwide consumption of resources is causing environmental damage at a rate that cannot be sustained. Apart from the resulting environmental and health pro