EBOOK: International Marketing, 5e

EBOOK: International Marketing, 5e
Author :
Publisher : McGraw Hill
Total Pages : 659
Release :
ISBN-10 : 9781526848604
ISBN-13 : 1526848600
Rating : 4/5 (600 Downloads)

Book Synopsis EBOOK: International Marketing, 5e by : Pervez Ghauri

Download or read book EBOOK: International Marketing, 5e written by Pervez Ghauri and published by McGraw Hill. This book was released on 2021-08-16 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.


EBOOK: International Marketing, 5e Related Books

EBOOK: International Marketing, 5e
Language: en
Pages: 659
Authors: Pervez Ghauri
Categories: Business & Economics
Type: BOOK - Published: 2021-08-16 - Publisher: McGraw Hill

DOWNLOAD EBOOK

In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going int
International Marketing
Language: en
Pages: 0
Authors: Pervez N. Ghauri
Categories: Export marketing
Type: BOOK - Published: 2021-08-06 - Publisher:

DOWNLOAD EBOOK

La 4è de couv. indique : "In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of e
Global Marketing
Language: en
Pages: 518
Authors: Kate Gillespie
Categories: Business & Economics
Type: BOOK - Published: 2021-09-30 - Publisher: Routledge

DOWNLOAD EBOOK

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and t
International Marketing
Language: en
Pages: 934
Authors: Philip R. Cateora
Categories: Export marketing
Type: BOOK - Published: 1971 - Publisher:

DOWNLOAD EBOOK

International Marketing: Analysis And Strategy 3Rd Ed.
Language: en
Pages: 750
Authors: Onkvisit
Categories:
Type: BOOK - Published: 2005 - Publisher:

DOWNLOAD EBOOK