Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect

"This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy

Enterprise Content Management (ECM) tools and strategies enable the capture, management, storage and delivery of an organisation's information, wherever that in

If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to i

Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging