This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries.

This book discusses several product development strategies and tools employed by organizations around the world to implement frugal innovations. Over the past d

Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies

In light of growing discourse on 'frugal innovation', this book offers novel approaches to innovation based on extensive empirical research. The study complemen

Customers are increasingly seeking "low-cost, high-quality" or what is known as frugal products that meet the buyer’s needs while reducing the associated cost