The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions

Briefly describes the history of the yellow pages, tells how to determine an advertising budget, and identifies the keys to creating an effective ad.

This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention,

Most yellow pages ads fall short when measured for maximum effectiveness. "Yellow Pages Advertising" explains & illustrates how to create the most effective ad

This essential resource provides readers with the plans and real examples to market and grow a successful practice. The guide is filled with practical marketing