The book explains fundamental aspects of global business interactions and discusses cultural influences on values, attitudes, expectations and practices. Most i

You've got your feet wet in international business, but how do you keep up with the rapid changes going on all around you? GLOBAL BUSINESS PRACTICES: ADAPTING F

In recent years, globalization and the expansion of information technologies have reshaped managerial practices, forcing multinational firms to adjust business

This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on

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