Global Fashion Brands

Global Fashion Brands
Author :
Publisher : Intellect (UK)
Total Pages : 0
Release :
ISBN-10 : 1783203579
ISBN-13 : 9781783203574
Rating : 4/5 (574 Downloads)
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Book Synopsis Global Fashion Brands by : Joseph Hancock

Download or read book Global Fashion Brands written by Joseph Hancock and published by Intellect (UK). This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of contested power relations underpinning the production, marketing and consumption of style and fashion.


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