Handbook of the Management of Creativity and Innovation: Theory and Practice is a collection of theories and practices for the effective management of creativit

"Handbook of the Management of Creativity and Innovation: Theory and Practice is a collection of theories and practices for the effective management of creativi

Creativity can be viewed as the first stage of the overall innovation process, an important dimension of the entrepreneurship and new venture creation processes

This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas

While innovation is widely recognised as being critical to organisational success and the well-being of societies, it requires careful management to ensure that