Join franchise expert and consultant Mark Siebert as he delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. In this

Harold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan’s. A 30-year veter

This proven, popular reference has been completely updated to better guide readers through the current franchise environment. Real-life examples of both service

Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administra

Written by the late Dave Thomas, the widely known founder of Wendy's, and franchising consultant Michael Seid, this is a comprehensive and reliable resource for