International Advertising and Communication
| Author | : Sandra Diehl |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 513 |
| Release | : 2006-09-19 |
| ISBN-10 | : 9783835057029 |
| ISBN-13 | : 3835057022 |
| Rating | : 4/5 (022 Downloads) |
Book Synopsis International Advertising and Communication by : Sandra Diehl
Download or read book International Advertising and Communication written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2006-09-19 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising