Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceiv

This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the

Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the

To many people, the use of computers and the Internet as research tools is not a new concept. To others, though, computers are a relatively recent if necessary

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theorie