Introduction to Algorithmic Marketing
| Author | : Ilya Katsov |
| Publisher | : |
| Total Pages | : 506 |
| Release | : 2017-12-02 |
| ISBN-10 | : 0692989048 |
| ISBN-13 | : 9780692989043 |
| Rating | : 4/5 (043 Downloads) |
Book Synopsis Introduction to Algorithmic Marketing by : Ilya Katsov
Download or read book Introduction to Algorithmic Marketing written by Ilya Katsov and published by . This book was released on 2017-12-02 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.