The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditiona

"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management s

Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and op

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an excepti

Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Acc