Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal proce

A roadmap to understanding and achieving excellence in business analytics initiatives With business analytics is becoming increasingly strategic to all types of

This book presents key concepts related to quantitative analysis in business. It is targeted at business students (both undergraduate and graduate) taking an in

Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal proce