Luxury Fashion Branding

Luxury Fashion Branding
Author :
Publisher : Springer
Total Pages : 481
Release :
ISBN-10 : 9780230590885
ISBN-13 : 0230590888
Rating : 4/5 (888 Downloads)
DOWNLOAD EBOOK
Book Synopsis Luxury Fashion Branding by : U. Okonkwo

Download or read book Luxury Fashion Branding written by U. Okonkwo and published by Springer. This book was released on 2016-01-18 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.


Luxury Fashion Branding Related Books

Luxury Fashion Branding
Language: en
Pages: 481

Luxury Fashion Branding

Authors: U. Okonkwo
Categories: Business & Economics
Type: BOOK - Published: 2016-01-18 - Publisher: Springer

DOWNLOAD EBOOK

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion
Luxury Fashion
Language: en
Pages: 0

Luxury Fashion

Authors: Caroline Cox
Categories: Brand name products
Type: BOOK - Published: 2013 - Publisher: Bloomsbury Visual Arts

DOWNLOAD EBOOK

Luxury brands are not about banal retro styling or taking refuge in past glories; they are brands with a heritage that still chimes with contemporary culture. L
Fashion Branding and Communication
Language: en
Pages: 188

Fashion Branding and Communication

Authors: Byoungho Jin
Categories: Business & Economics
Type: BOOK - Published: 2017-04-26 - Publisher: Springer

DOWNLOAD EBOOK

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European lu
Fashion Brands
Language: en
Pages: 284

Fashion Brands

Authors: Mark Tungate
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.
The Artification of Luxury Fashion Brands
Language: en
Pages: 181

The Artification of Luxury Fashion Brands

Authors: Marta Massi
Categories: Business & Economics
Type: BOOK - Published: 2020-06-18 - Publisher: Springer Nature

DOWNLOAD EBOOK

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This bo