An essential quality management resource for students and practitioners alike—now in its sixth edition This popular and highly successful text on Quality Mana

Managing Quality, Fifth Edition is an essential resource for students and practitioners alike. This popular and highly successful introduction to Quality Manage

This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries.

Case study research conducted in 1981 in nine US companies and seven Japanese companies.

Projects are inherently risky, since they involve some level of uncertainty, doing something new in the target environment, but the percentage of projects seen