Marketing English Books, 1476-1550
| Author | : Alexandra da Costa |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 289 |
| Release | : 2020-11-04 |
| ISBN-10 | : 9780198847588 |
| ISBN-13 | : 0198847580 |
| Rating | : 4/5 (580 Downloads) |
Book Synopsis Marketing English Books, 1476-1550 by : Alexandra da Costa
Download or read book Marketing English Books, 1476-1550 written by Alexandra da Costa and published by Oxford University Press, USA. This book was released on 2020-11-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.