Marketing Research Methods

Marketing Research Methods
Author :
Publisher : Cambridge University Press
Total Pages : 883
Release :
ISBN-10 : 9781108834988
ISBN-13 : 1108834981
Rating : 4/5 (981 Downloads)
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Book Synopsis Marketing Research Methods by : Mercedes Esteban-Bravo

Download or read book Marketing Research Methods written by Mercedes Esteban-Bravo and published by Cambridge University Press. This book was released on 2021-01-28 with total page 883 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.


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Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our prog