This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, insti

This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, insti

Chinese is a discourse-oriented language and the underlying mechanisms of the language involve encoding and decoding so the language can be correctly delivered

This book meets the demands of scholars of Chinese linguistics as well as researchers on multimodality from a cross-linguistic and comparative perspective. It s

Classic pragmatic theories emphasize the linguistic aspect of illocutionary acts and forces. However, as multimodality has gained importance and popularity, mul